Mix Marketing

Marketing decisions generally fall into four categories of control which is: Product, Prices, Places and Promotions. The term “Mix Marketing” became popular after Neil H. Borden published his article in 1964, the concept of marketing.Borden began using the term in his teaching in the late 1940’s after James Culliton described the marketing manager as a console “ingredients”. Ingredients in the marketing mix Borden included product planning, price, brand, distribution channels, personal selling, advertising, promotion, packaging, signage, maintenance, physical restraint, and to find the facts and analysis. E. Jerome McCarthy later grouped these ingredients into four categories that we know today, 4 Ps of marketing.These four Ps are the parameters that the marketing manager can control, in accordance with internal and external marketing environment. The goal is to make decisions that center 4 P’s customers in the target market to create perceived value and generate a positive response.Product SolutionsThe term “product” means tangible, physical products and services. Here are some examples of products to make decisions:• Brand Name• Functionality• Styling• Quality• Security• Packaging• Repair and support• Warranty• Accessories and servicesPrice decisionSome examples of pricing decisions, which will:- Pricing strategy (skim, penetration, etc.)- MSRP- Volume discounts and wholesale prices- Cash and cash prepayment discount- seasonal pricing- Consolidation- price flexibility- Price discriminationDistribution (Place) DecisionsDistributions to bring products to the customer. Some examples of distribution decisions include:# distribution channels#The coverage of the market (including selective exclusive distribution)#Members of a specific channel#Inventory Management#Storage#Distribution centers#Order Processing#Transportation#Reverse logisticsDecisions promoteAs part of marketing, promotion represents the various aspects of marketing communications is the transmission of information about a product in order to obtain a positive response from customers. Marketing communication decisions include:* Promotion strategy (push, pull, etc.)* Advertising* Sales and Sales* Sales Promotion* Public Relations and Advertising* Marketing communications budgetFor more tips, Join the free Internet Marketing Class NOW.